Li Rui, CEO Of Novo, Comments On Head Mobile Phone Manufacturers

I think the pressure of Huawei and Xiaomi is different. Huawei is not pressure. I think the West will eventually admit Huawei, and will not pay for this unreasonable desire. Of course, there are other options.

Millet's problem is another one. Now in China, who will buy products other than Huawei and apple for more than 3000 yuan? Before millet and red rice cutting, it is more than 3000 yuan I do, 3000 yuan below you do, millet so cut away. However, Xiaomi's good news lies in its global market. In many countries, Xiaomi has copied its experience in China, especially in India and Southeast Asia. It has risen very quickly. You can only say that the pressure comes from the domestic middle and high-end. The potential of overseas medium and low-end markets, such as Indonesia's market and China's market, is not small, with a scale of 100 million. For Xiaomi, there are still many opportunities, but they are only limited to the middle and low end.

As for apple, when Apple was at its worst, there were seven or eight points before the launch of the iPhone 11. Now it has 11 or 12 points on the iPhone 11, and it has returned to its relatively stable state. Because Apple is not an ordinary mobile phone experience, many things it owns can't be copied, including OS, its ecology, and even the whole brand. Other brands can't compete with it. Apple appeared "lack of innovation" some time ago, but I think it will recover slowly after 5g, so I still have a more positive attitude towards apple, and the key is the price.