Tmall 618 Sold For The First Day, Exceeding 37000 Domestic Brands.

Media news, Tmall 618 sale on the first day to lock home status, the day, Tmall over 37000 Chinese brand turnover increased by at least one hundred percent compared with last year, the first to start the battle of "blood back"!

In the post epidemic era, digitization is the first step. China not only has a large scale consumer market, but also has the highest level of digitalization in the world. This makes the new brand building of Chinese brand leveraging fast growing and becoming the main force of global brand innovation.

This year, Tmall 618 and Chinese brands have made a good start. The turnover of brands such as the US, HUAWEI, Haier, GREE, millet and glory has exceeded 100 million yuan in a short time. A large number of new brands that have been established for less than 5 years have also achieved self transcendence. They compete with international brands through new product innovation, farming and market segmentation, and independent design.

In June 1st, the new beauty brand COLORKEY, which was founded in 2018, sold for 1 minutes in Tmall, which exceeded the whole day last year. In the 1 days, its performance has increased 18 times than that of Tmall last year. The LABELHOOD of the pioneer fashion publishing platform 1 minutes has surpassed that of the first 618 days of last year; the women's underwear brand Ubras 9 minutes turnover surpassed that of last year's whole day.

The first hour of sale, the three half performance of the boutique coffee brand increased by 3 times more than that of last year, and the main noodle noodle with "high face value" semi-finished products said that the health food brand was full of 1 hours and surpassed the whole day last year; the main brand of LED UV disinfector brand increased 59 times in the first 59 hours, an increase of 57 times compared with the same period last year.

The time-honored brand is also shining in Tmall 618. In June 1st, Moutai, Jiannanchun, Luzhou Laojiao, Tai Xiang Village, Dunhuang, Meilin and other "Chinese time-honored brand" turnover increased by more than 1 times over the same period last year. Guangming, Dong Lai Shun and so on increased by 3 times over the same period last year.

Alibaba has upgraded its support measures for Chinese brands for three years in a row. In April 22nd, Alibaba released the "new national product plan 2020" to help Chinese brand businesses face difficulties and speed up product innovation and brand building. As the first large-scale consumption promotion season since the epidemic has entered the stage of normalization prevention and control, Tmall 618 is the key opportunity to expand the consumption of independent brands and speed up the growth of independent brands.

Liu Bo, vice president of Alibaba group and general manager of Tmall platform operation Department, said Taobao Tmall has become the fertile land created by China. Chinese brands are full of toughness and imagination. After the storm, there will be new life breaking out. What Alibaba wants to do is to let more new products and brands sprout up after spring thunder.