The First Jinjiang Sports Shoes Fashion Release Activity Will Be Held During The Shoes Expo

The first sports city (Jinjiang) sports shoes fashion release activity will be held during the shoes expo. As a unique highlight created by the sponsor, what kind of surprise will this release activity bring to this Footwear Expo?

How do industry people and enterprises view this activity? What role will the press conference play in guiding the development trend of sports shoes in China in the future With a series of questions, the reporter interviewed Wei Yafei, director of the shoemaking office of China Leather Association yesterday——

Jinjiang Economic News: During the Shoes Expo, Jinjiang, as a sports city, held the first sports city (Jinjiang) sports shoes fashion release activity. What do you think about this?

Wei Yafei: The holding of the sports shoe fashion release event has greatly improved the image of Jinjiang as the shoe city. Since the reform and opening up, Jinjiang has kept developing in the manufacturing industry, especially in the footwear industry, and has made great achievements. It has formed its own brand, characteristics and style. From the perspective of the function of the manufacturing industry, shoes have been well developed in this regard, forming a complete set of its own industrial chain.

Now, for Jinjiang's shoes industry, more attention is paid to how to improve the added value of products. Under the condition of qualified technology and quality, can products also lead the trend of shoes industry in terms of design. Personally, I believe that Jinjiang is fully qualified and competent to have the voice in the fashion field. The purpose of holding the sports shoes fashion release event is to let the industry see the new achievements of Jinjiang fashion shoes in style design, function development, technology research and development, etc.

Jinjiang Economic News: How do you think this activity will promote the shoes fair in Jinjiang?

Wei Yafei: This launch event shows not only the products of famous brands in Jinjiang, but also the popular trend of sports shoes in Jinjiang and even in China, promoting the development of Jinjiang enterprises, promoting the upgrading of the industry, and promoting Jinjiang.

At the same time, it also provides a lot of useful information to Jinjiang enterprises, especially those small and medium-sized enterprises. Many small and medium-sized enterprises are also facing the bottleneck problem of R&D and design, and they are relatively weak in this regard. Through the press conference, they can grasp the most popular design styles and trends today, improve their research and design level, and realize information resource sharing.

In addition, Jinjiang enterprises are very active and enthusiastic in the process of participation. The organizers of the event are the Organizing Committee of the 11th China (Jinjiang) International Footwear Expo, the China Leather Association, and the China Fashion Color Association. The CPC Jinjiang Municipal Committee and the Jinjiang Municipal Government have given great support, which can be said to be "the government sets up the stage and enterprises sing the opera", providing a good display platform for enterprises.

This not only enables enterprises to grasp the information of China's sports fashion and promote exchanges between industries and enterprises, but also allows them to see the future of the industry, create more opportunities for them, enhance new profit space, and enable enterprises to occupy a new commanding height of the shoe industry.

Editor in charge: Xu Qiyun