Mei Hong Yun: Dancing With "Good Luck" In The Adherence Of "Tradition"

When he saw Mei Hongyun, he was busy with the Mid Autumn Festival moon cake market.

Whether I work with my staff or communicate with reporters, I have a pleasant smile.

Mei Hongyun has been advocating the traditional handicraft of old brands. Today, with the popularity of mechanized lines, Mei seems to be lonely on the way to traditional handicraft.

But his unconscious confidently glances, but let people understand his dream and perseverance.

start

120 thousand yuan trial contract food factory

In 1983, Mei Hongyun entered the state-owned Yangzi River milk company. At that time, the factory mainly produced cakes and student break meals.

Lack of funds in the factory, low treatment of employees, difficult situation.

In 1992, Mei Hongyun contracted the Yangzi food factory with rent of 120 thousand yuan a year, regardless of family objection.

Mei Hongyun said, at that time, he was younger, stronger and more ambitious. He would have a try if he could not.

14 workers, 100 square meters of plant, Mei Hong Yun began to test water business.

Mei Hong Yun specially hired Li Liangqing, a famous pastry teacher in Wuhan and Wang Yurong, a sweets master, with the courage of others. He mainly attacked traditional handmade pastries, crisp candy and candy.

The funds are tight, and the plank and stool in the factory are all made by the employees themselves.

Mei Hongyun made cakes with his employees in the morning, and bicycled to the three Town non-staple food stores with employees in the afternoon.

expand

Laid off shareholding company

In the late 90s of last century, the market economy was in full swing, and the local pastry was killed locally.

Wuhan food enterprises ranked the top four in the country when it was the most brilliant. By 1999, local cakes were all rout.

At this point, Wuhan Yangzi milk company had to be restructured completely, and all the staff members of the company were bought out, and the five families of Mei Hong Yun were unemployed.

In 2000, Mei Hongyun persuaded more than a dozen laid-off workers to raise the sum of about one million yuan for their working years, and set up Yangzi River food limited company to implement the joint stock system.

Eye

Catch the first bus in the supermarket.

After the restructuring, enterprises have done a lot of work in product development.

We should maintain local traditional food and improve the development of new varieties and new flavors.

At the same time, Mei Hongyun invested about 2000000 yuan in hardware facilities to strengthen the mechanization, such as buying cookies machine, which is a first-class equipment among Wuhan counterparts, and the product category has increased to more than 40.

Mei Hongyun said, at that time, Shang, Zhong Bai, Wu Shang and other businesses had just started, Yangzi River food took the lead in the supermarkets, and sold the supermarkets from the grocery store to the supermarkets, and the sales volume of products increased greatly.

hardships

It was trapped for three days and three nights at delivery.

Before the Spring Festival of 2005, Mei Hong shipped 20 tons of pastries to Zhengzhou. According to the agreement, the twenty-five must be delivered to the twelfth lunar month. It could be caught in heavy snow on the way. The lorries were trapped in the 107 National Highway in Henan, three days and three nights. When it arrived in Zhengzhou, it was already twenty-eight of the twelfth lunar month.

Mei Hongyun had to pport the goods back to Wuhan, which lost 100 thousand yuan.

More than ten years of entrepreneurial experience, Mei Hong Yun moved a lot.

In 2004, the relocation of factories needed funds, and enterprises could not afford to pay them at once.

At this time, more than 200 employees of the enterprise voluntarily raised 3 million of their funds within a month to help them tide over the difficulties.

strategy

The traditional handcraft digs nearly 100 million yuan annually.

In 2005, there were more than 200 kinds of pastry products in Yangzi Food Co., Ltd.

In those days, the company spent about 3000000 yuan to introduce the moon cake production line.

In 2006, the Yangtze River began to make zongzi. At the same time, the company also OEM for the major Gaestgiveriet Hotel in Wuhan, including cakes, zongzi, biscuits and other cakes.

At present, the number of employees has increased to nearly 1000, with an area of 13 thousand square meters and annual sales of nearly 100 million yuan.

The development of enterprises is changing rapidly, but the biggest characteristic of enterprises has not changed. That is to insist on traditional handicraft making.

Mei Hongyun introduced that Yangzi food company is the largest handmade pastry enterprise in the country. Based on craftsmanship, each cake has to go through 5 to 8 processes at least.

The traditional brand is because the flavor of the machine is not as good as that of the handmade one.

Mei Hongyun said.

Mei Hongyun said that the Yangtze river moon cake sales last year about 30000000, and this year, sales are expected to be about 40000000.