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AOKANG Majors In Professional Training

2010/4/7 9:54:00 35

AOKANG

"This is an indirect way to get the MBA course into the enterprise and get off the bus, so that employees can share with them the most advanced management knowledge."

Ye Xiandong said.

Just after returning from the MBA class at Xiamen University, Ye Xiandong, chairman of the red and yellow blue group, was busy sorting out lectures and preparing lessons as before.

It turned out that he would convey the essence of MBA to his employees through his own lectures.


Like Ye Xiandong, the concept of "learning" is being interpreted in many private enterprises in Wenzhou.

Traditional management training, internal staff training, and reading activities have long been nothing new. Nowadays, Wenzhou private enterprises are keen to build enterprise universities, run big schools like "100 lecture circles", engage in brainstorming sessions involving the top domestic creative personages, and invite professors from famous universities at home and abroad to teach them by airplane.

The upsurge of building talent projects and creating learning organizations is taking off in the Wenzhou business community.


      在近日举行的奥康集团2010年度全国营销峰会上,奥康集团成都分公司陈瑞福因业绩出色收到两个大礼:一个是别克君越轿车,还有一个就是奥康大学EMBA新学员名额。在温州民营企业中,奥康大概是最舍得在培训上花钱的企业之一,每年的培训费用超过1000多万元,同时奥康还成立了中国制鞋行业的第一所企业大学。在奥康大学里,员工不再被动接受培训,而是主动选择自己喜欢的专业、课程甚至老师。讲课者把课程同公司实际情况紧密结合、系统讲授,员工通过几年培训就可以达到管理学硕士的水平。“能获得奥康大学EMBA学员名额,对于我们来说有着磁铁一般的吸引力。”奥康集团员工梁杰生表示。


      在服装企业乔顿集团里,一个涵盖一线员工到高层管理者的全方位立体式培训体系正在构建之中。乔顿集团人力资源部经理戴取文介绍说,不管是从西部农村招来的新生代农民工、刚出校门的大学生还是引进的高级技术管理人才,公司都会针对他们的性格特点、专业特长,制定出详细的职业生涯规划和配套培训计划。


Wang Peiran, a graduate of Shandong University, has just entered the three months of Joe Jordan, and has established his own development direction with the help of the company: starting from the market supervision, through a series of job rotation, training and re education, and achieving the goal of becoming a marketing executive in ten years.

He said: "I was confused when I left school, but now I am full of confidence in the future, and I have the motivation to move forward every day."

Reporters found in the interview, in addition to large enterprises and groups to accelerate the creation of learning organizations, many small and medium enterprises in Wenzhou have joined the ranks.

Although Lixin valve is not large, it has incorporated talent cultivation and corporate culture into the development strategy of pformation and upgrading.

Wang Qinai, the head of the company, believes that the pformation of enterprises to develop talents is the key. Now many small and medium enterprises are facing the problem of "recruitment difficulty". How to recruit new employees, retain old staff and cultivate good staff is directly related to the future development of enterprises. And through the creation of learning organizations to enhance the cohesion of enterprises and improve the quality and loyalty of employees, it is an effective way to solve this problem.


"Creating a learning organization is the trend of human resource management in the era of knowledge based economy. Only when it is a learning organization, can an enterprise ensure that there is a steady stream of innovation, so that we can give full play to the role of human capital and knowledge capital and achieve the ultimate goal of customer satisfaction, employee satisfaction, investor satisfaction and social satisfaction."

Zhou Dewen, vice president of China Association of small and medium enterprises and President of Wenzhou SME Development Promotion Association, said that Wenzhou's private enterprises scrambling to create learning organizations revealed an optimistic signal: Wenzhou enterprises' ability to adapt themselves to external changes and their self-development ability are becoming stronger and stronger.


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