Today's Clothing Industry Is Facing Three Challenges: Market, Environment And Operation.

2011/11/22 8:50:00 20

Clothing Industry Market Brand Listing UNIQLO

In terms of industry competition, H&M and UNIQLO have strong advantages in brand. Foreign brands have great impact on domestic enterprises.

at present

Garment industry

There are more than 60 listed companies, and many are sprinting.

list

These enterprises

list

After financing, the competition among enterprises in talents and industrial chain partners will become more intense.

In terms of industry environment, along with the rising of channel price,

staff

With the increase of cost price and CPI trend, the cost of enterprises is also rising.

On the whole, this is not the best environment for the clothing industry.

In terms of operation, industry consumption has a new feature. After the 1980s, the peak of population appears. They pursue popularity, have huge amounts of information, and have low brand loyalty, pursue emotional consumption and pursue luxury.

At the same time, the growth of e-commerce is very fast, and the cost is very low, which impacts the existing clothing channels.

Based on the above analysis, we believe that Chinese clothing enterprises should first have a clear brand positioning, pay attention to the brand's emotional consumption, followed by multi brand operation, meet the needs of diversified customers, and finally use IT technology to create high-quality clothing supply chain.

In addition, enterprises should rush to the market and compete in the capital market.