Avoid Vicious Competition With Differentiated Textile And Apparel Products

< p > in recent years, the development of Changzhou Shenda Warp Knitting Co., Ltd. has attracted much attention. The local government and the "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "printing and dyeing Association have also given enough attention to the development of enterprises.

At this China international textile fabric and accessories (Chun Xia) exposition, the reporter interviewed the general manager of Changzhou Shenda Warp Knitting Co., Ltd., on the effect of exhibition and the characteristics of new products.

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< p > "Shenda warp knitting company will constantly do fine and deep products, avoid vicious competition with differentiated products, and truly achieve brand extension."

Wang Yaming said, "this exhibition Changzhou Shenda Warp Knitting Co., Ltd. has produced its best and latest products in Shanghai.

This exhibition has a very wide range of products, including lace fabrics, wedding dresses, children's wear, underwear and so on, such as lace fabrics, mesh fabrics, and post-processing fabrics. Lace fabrics are made from German imported equipment, and all cotton lace fabric products and a variety of cut flowers are developed. The flower pattern is rich, Kizawa Ryorei.

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< p > for fabric enterprises, besides the "a href=" //www.sjfzxm.com/news/index_f.asp "brand" /a "and the channel, the product superiority is the core competitiveness.

Wang Yaming said: "brand is inseparable from culture, and it is inseparable from the research and development of products, which is inseparable from the channels.

In recent years, the invisible hand of the market with low consumption has pushed the surface accessories enterprises to go faster and faster in increasing their independent research and development efforts and striving for market orientation.

The brand promotion of textile fabrics should be co marketing with terminal products, so that brand marketing can get twice the result with half the effort.

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< p > and Shenda warp knitting has strong technical strength and new product development ability, and the quality accords with the requirements of international environmental protection.

The company has advanced RJPC4F type computer automatic lace machine produced by Carle Meyer, Germany, MRES78SU computer lace machine, MRGSJ73/1SG and MRSK43/1 and other warp knitting machines 75, with an annual production capacity of 10 million meters. The lace fabric and lace produced by the company are widely used in women's clothing "a target=" _blank "href=" //www.sjfzxm.com/ "> dress" /a ", children's wear, underwear, pajamas, socks and other industries.

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< p > by virtue of advanced production equipment, exquisite production technology, unique design concept, quality awareness and ISO9001-2000 quality system certification, the company has made products sell well in the domestic market as well as in Europe, America and Hongkong.

The company's products are unique.

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< p > the Intertextile spring and summer fabric exhibition in Shanghai is a great success for Shenda warp knitting, and the flow of people on the booth is surging.

"Changzhou Shenda Warp Knitting Co., Ltd. is a professional warp knitting enterprise founded in 1988. It is committed to the design, production and sale of lace fabrics.

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< p > the company is located in the Yangtze River Delta. Therefore, the Intertextile spring and summer fabric exhibition in Shanghai has taken an advantage in the region. In previous years, enterprises in Beijing held a lot of energy in pportation. Shanghai is closer, traffic is more convenient and the environment is more familiar, which is good for Changzhou Shen Da warp knitting to better display its products. It is expected that the exhibition will be effective.

Wang Yaming said.

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