Retail Giant Race "Last Mile"

　　 Community delivery

The Nuggets value of community business is self-evident, and Hunan's retail giant BBK has focused its attention on community services. Beijing Business Daily reporter registered on BBK online mall found that, from October 1st, 9 BBK stores in Changsha will push community distribution services, and the radiation coverage basically covers Changsha's main urban area.

Consumers can be allocated to the online shopping mall near their stores according to the communities they live in. The online stores can return the goods. The car owners can enter the store and pick up the stores within 300 meters from the store. In October, they can mail 59 yuan.

Regional traditional retail giant BBK actually has been plotting for O2O for a long time. As early as last December, the online shopping mall was built at the height of Changsha Zhuzhou Xiangtan to build the largest logistics park in central and southern China, hoping to achieve 4 hours' arrival in the province within 2-3 years. Although BBK's electricity business is still concentrated in Hunan, it will also cover the central and western provinces and even the whole country in the future. Today, BBK has achieved 1 hours of speed in the community of Changsha.

　　 O2O contest

Long before the shop operators hit the community distribution, Online retailers It has extended its tentacles to community services. In 2012, Tmall launched the Tmall community service station. Consumers could choose the nearest service station to collect their packages for Taobao and Tmall. These sites include chain convenience stores, community spouses and community property. Consumers will receive SMS notification when they arrive, and they can pick up the package from the store by the password in the message.

At the same time, for Suning and Jingdong, who own self built stores or self built logistics, their excavation of community business is not limited to self service. Behind the rapid delivery of services, Suning wants to do business. Feng Xiaohai, general manager of Suning local life division, revealed that Suning store will be built as a radius of 5 kilometers to create a different business circle. In the radiation area, catering, entertainment, hairdressing and fitness may become Suning's partners to serve the community residents.

After joining hands with Wanjia convenience store, Jingdong is also trying to speed up community distribution service. According to the WeChat public number of "Jingdong hurry up", Jingdong is currently conducting an internal measurement of its commitment, and promises to reach 2 hours.

　　 logistics Final examination

The electricity supplier and the shop operator played the slogan of "fast" for the preemption of community resources, but whether it can be achieved is a big test for the execution of enterprises. The running errands of business operators love the fresh bees on the line for 3 months, they have the love of 250 thousand users, showing the charm of the last mile distribution. However, the Beijing Commercial Daily reporter found that although the sharp weapon of love bees is to use community shops to complete the flash delivery within 1 hours, there are also problems such as delivery timeout, product damage and so on. According to the director of the love bee, the business is very concerned about the service. After the complaint comes, it will take measures such as free of charge, preferential treatment and so on.

The industry pointed out that the "last mile" service tests the ability of supply chain integration, from the order to the receipt only for a few hours, and every link needs the accurate and speedy service of the enterprise, which is a challenge to the overall level.