Hongxing Erke: Whose Sunshine Is It?

For a long time, the entertainment circle has repeatedly cracked the embarrassing sections of big coffee, such as "red carpet crash" and "girlfriend bump into the face and hit the body". stay brand marketing In the process, we will inevitably see some advertising and marketing methods that make people feel familiar with the theme of creativity and collision, and most consumers do not know the truth.

Brand in the marketing process, want to let Consumer It is not easy to be familiar with each other and remember vividly. First of all, brand marketing can not follow blindly. It needs to have its own marketing concept to become unique in today's marketing battlefield. There is a brand that never goes with the tide in its promotion. It always rises in many homogeneous brands and wins the market. It is Hongxing Erke!

Brand new image of the third quarter of 2014 TVC background music! Hongxing Erke once again explained its own innovative marketing line!

With the rhythmic jumps of uuclilly minor, optimistic and witty lyrics, the hero and actress are happily shuttling in the sun, free to spread their youth. For a while, "woohu, hello sunshine!" "woohu, I want to meet new self" lyrics and tunes, consumers are already getting on with each other, and are perfectly connected with HONGSUN Erke brand sun young image. A "Hello, sunshine" also let consumers feel more clearly that Hongxing Erke is a sports clothing brand advocating "Sunshine Sports" and "releasing self in the sun".

In recent years, the whole sports apparel industry is in a turning point of slowing down and industry shuffling, facing the market environment with weak consumption and fierce competition. Hongxing Erke, who is committed to building the first brand of "Life Movement", persists in the strategic thinking of "innovative marketing and innovation breaking", and has gone out of a new way of transformation.

Under the guidance of the strategic thinking of "innovative marketing", since 2012, Hongxing Erke has launched innovative sports activities including "micro collar T", "down jacket" and "micro running shoes" to meet the higher demands of consumers for sports wear. At the same time, it has further changed the consumer's right. brand Inherent stereotypes, the sun image of Hongxing Erke "Life Movement" slowly began to germinate in the minds of consumers. In 2014, in order to speed up the upgrading and transformation of the brand and consolidate the brand image of "Life Movement", Hongxing Erke boldly signed a contract with Mao Zai, a popular Chinese student with good voice in the third quarter. Mao Zeshao personally created a "Hello, sunshine" brand theme song for Hongxing Erke.

Recently, many consumers were surprised to find that hello, sunshine appeared in the latest advertisement of Coca-Cola products. Gorgeous and bumping into Hongxing Erke. Although the ice dew pure joy wants to express the theme of "warm love and full trust" through the song, the advertising style is also different. Even the second edition of TVC music has made minor adjustments, but the practice of "sharing the same tune" is unavoidably considered by netizens to follow suit.

It is clear that marketing should also grasp opportunities in order to win the hearts of the people. Hongxing also made a positive and optimistic response to it in time, and yelling to the ice dew in an easy and humorous way: welcome the "sunshine" together.