In Recent Years, Pu Yuan Zhen Has Been Actively Seeking Innovation.

29, the whole country

Industrial cluster work conference and Tongxiang sweater

The town construction exchange conference was held in Tongxiang. More than 100 wool textile experts and key business leaders from various parts of the country attended the meeting to discuss the pformation and development path of the wool textile industry.

South Korea fashion creative design center opening ceremony, Pu world sweater Expo Center fashion smart start ceremony was held in the same period.

Xia Lingmin, vice chairman of the China Wool Textile Industry Association, said that in recent years, Puyuan town has been actively seeking innovation, and has brought a lot of experience to the sustainable development of the wool textile industry in China in terms of public service platform construction and regional brand building.

Internal quality international

Focus on regional brands

In the 5 floor of the design building of Pu Yuan sweater's Innovation Park, Marc Kang, a designer from Seoul, South Korea, is negotiating with a friend of Pu Yuan in his studio.

I am very interested in saying that we will come to discuss the cooperation in the afternoon.

Marc Kang is pleased to say, "I heard before that the demand for Korean designer brand in China is very large. Today it is open."

With the opening of Marc Kang, there are more than 20 design teams behind them, including 60 knitting, fashion and fur designers who have been designing in South Korea for many years.

It is reported that the introduction of Korean fashion design center is a step in the new development of Pu's sweater industry.

That evening, Pu Yuan's local brand "shallow autumn" held 2016 "love Paris" autumn and winter new product launches.

On the T stage, the simple, fashionable and elegant knitted dress shows the unremitting pursuit of Pu's local brand in terms of innovation and quality.

In recent years, it has been released from the fashion trend of knitted garments of four seasons, to the Shanghai International Fashion Fair at Pu Yuan fashion Town, and then to the sweater enterprise group to go to Shenzhen, Hongkong and other fashionable first tier cities to take part in the exhibition. Actively "going out" has made the "Pu Yuan sweater" success brand fame; from inviting Italy fashion masters to lecture, to actively docking Korean fashion resources, and then to cooperate with the Australian wool collar enterprises, the initiative to "import" and let the "Pu Yuan sweater" brand connotation continue to improve.

The interior quality, the international connection, and the Pu Yuan sweater industry have gone out of a way different from the traditional cluster development.

From raw materials to raw materials.

Actively improving public services

Last year, after being included in the first batch of 37 Characteristic Towns in the province, Puyuan took the opportunity to build a sweater fashion Town, and continuously promoted all kinds of public service platforms, and walked out of a brand-new path for the pformation of the sweater industry.

The core project of the sweater fashion Town, which is a total investment of 1 billion 30 million yuan, is also officially launched on the same day. It is bringing together a number of important projects with the 320 creative Plaza, Pu Yuan sweater Innovation Park and Pu Yuan light textile city.

Pu also focuses on cultural and creative activities, and builds a platform for technological innovation service of Pu Yuan, focusing on creating a cultural and creative design gathering area for Pu Yuan.

At the same time, with the advantage of "Internet + sweater", around the R & D design network, production mode informatization, marketing mode of electric business, logistics management modernization, and quickly catch the Internet special car, in 2015, the whole town achieved e-commerce turnover of 6 billion 800 million yuan.

On the upgrading of market, Pu Yuan actively promotes the construction of the demonstration zone of modern service industry agglomeration, and actively develops the fabric market.

In addition, Pu Yuan has also vigorously promoted the establishment of the "national wool knitting famous brand creation demonstration zone", and has held large-scale activities such as China Pu International International Wool Knitting Clothing Fair and "PH Value first remittance".

Xia Lingmin said that Puyuan has not only confined itself to the field of manufacturing in recent years, but has extended to the development of raw materials and the selection of new materials. It has extended to the management, marketing, circulation and other aspects of the enterprise, which has brought great help to designers, enterprises and brands.

"Nowadays, Pu Yuan is seen not only as a sweater, but as a characteristic town integrating the city and the city."

Shen Genchao, director of Puyuan town Party committee secretary and Puyuan sweater Market Management Committee, told reporters that what Puyuan is doing now is to actively improve all kinds of public services and promote the integration of industry, culture, tourism and production, life and ecology, so that the more moving the fashion town is, the more moving it will be.