"2019 Luxury Trends Report": 48% Of Respondents Believe That The Prospects For Luxury Goods Are Excellent.

The "2019 luxury trend report" written by St phane Truchi, deputy editor phane Le Goff, is officially released. According to this report, luxury industry professionals are optimistic about the development of the industry. At the same time, they also realize that luxury enterprises should pay more attention to brand inclusiveness and corporate social responsibility in the course of future development.

　　 According to the report, 48% of the 195 luxury goods professionals surveyed thought that the prospects for luxury goods were very good. This data was basically the same as 2018. 24% of respondents were neutral in the development of luxury goods industry (29% of respondents in 2018 were neutral); 24% of respondents were pessimistic; 4% of respondents thought there was no prospect for luxury goods industry.

　　 "Non-material luxury" (such as hotels and catering brands) showed strong vitality. 76% or 73% of respondents thought that the luxury subdivision areas such as hotels and restaurants were developing rapidly in the next few years. The respondents' support rates increased by 1% and 3% respectively compared with 2018. 44% and 37% of the respondents respectively favored the development of jewelry and clocks in two subdivision areas, and the percentage of respondents in the two sub domains increased by 8% and 4% respectively compared with 2018.

In addition, 58%, 56% and 55% of respondents thought that the development of subdivided fields such as spirits, leather goods, cosmetics and cosmetics also had some vitality. But surprisingly, most respondents did not think much of the development of three categories of luxury goods, such as clothing, automobile and home decoration. The support rates of the respondents in these three fields decreased to 36%, 29% and 24% respectively, and decreased by 10%, 3% and 4% respectively compared with 2018.

　　 In 2019, the traditional large luxury goods market still concentrated in the United States, France and Japan, and had higher development vitality. 71%, 70% and 75% of the respondents said that in 2019, the above three countries were used as the strategic development market of the company, which increased by 7%, 5% and 4% respectively compared with the same period last year. In emerging markets, China is still a strategic development market for luxury goods companies (the respondents' support rate is stable at 87%), while the United Arab Emirates continues to grow (the percentage of respondents' support increased by 14%).

　　 In terms of luxury advertising media, some traditional channels (news, TV, movies, posters) have been reduced. In the report, in 2019, the channels of TOP3 for luxury goods industry were: brand activities (respondents' support rate increased by 37% compared with last year), flash store (respondents' support rate increased by 32%) and Instagram (26% increase in respondents' support).

　　 The key to the future development of the luxury industry is to recognize a new generation of young people and occupy the corresponding market share.

63% of respondents thought corporate social responsibility was crucial to the development of luxury goods enterprises, an increase of 30% compared with 2018.

42% of respondents believe that brand inclusiveness will be the core of brand development, and 39% of them will be involved in inclusive development in the following brand development strategy.