Bionics Holds Brand Dream Of Red Dragonfly

After more than ten years of rapid and steady development, people have found that Jin Bo, with the beautiful dream of the red dragonfly with her childhood, has put the brand of red dragonfly and high grade.

Tightly integrated.

It is quite simple for any entrepreneur to have such a success.

The output value is 30 billion yuan.

At that time, Yu Ashou, the former leader of China's private shoe enterprises, the former leader of jelda, said "

Kangnai Zheng Xiukang has organized an advanced assembly line and has a relatively large scale of production.

The withdrawal of shares, with the eagerness to start a business, and the childhood dream of red dragonfly, set up Yong Jiahong dragonfly.

Limited company.

"There is no way out to go the same way as others," Qian Jinbo told reporters. He had already built a good framework for the development of red dragonfly.

That is his first creation, and he is very proud of the "no factory" virtual business mode.

Qian Jinbo realized that his funds were so limited that he did not allow himself to build factories on his own. But as long as he had good product design, he would not worry about substituting for processing in Wenzhou.

According to the principle of bionics, a big head can be understood as a pformation of the growth mode of enterprises; two eyes are R & D and channels; the four wings are the four major projects of enterprises: Talent Engineering, brand engineering, innovation engineering and scale engineering; and a tail is driven by brand as core.

So, after buying an office building, Jin Bo began to build his own sales team, and began to research and develop products.

In 1995, a famous shoemaker in Wenzhou was seen by Qian Jinbo. Before that, the teacher who paid 50 thousand of his annual salary to Jin Bo expressed his annual salary requirement of 100 thousand. As a result, Qian Jinbo added twenty thousand on the spot and made an annual salary of 120 thousand yuan. At the same time, Wenzhou and red dragonfly were also famous at that time.

Soon, the Red Dragonfly quickly hit the fame and opened up the situation.

Qian Jinbo said: "I have positioned the Red Dragonfly for three years as a green grass stage, that is, by accelerating the expansion at low cost, and distributing outlets like green grass to the whole country, reaching more than 2000, but I was not overjoyed. At this time, the Red Dragonfly began to face the challenge of the next target: insufficient supply became a constraint, and various regions across the country caused serious price disruption, customer confidence was insufficient, and brand image was damaged.

By 2000, red dragonflies broke through 2000 stores in the country, with an annual sales volume of more than 700 million yuan. So far, there are more than 4000 sales terminals in the country.

Although the red dragonfly has been aware of the importance of channel construction from now on, more than 10 years later, like all enterprises, the red dragonfly is facing fierce competition from the rent and international competition. "If the variety of the store is more abundant, the store will engage in a deep, wide and highly competitive battle, which will reduce the operating cost and at the same time better highlight the overall fashion of the brand." Qian Jinbo decided to follow the train of thought, and the company set up the leather business department and the clothing department.

This new store mode, Qian Jin Bo personally participated in the store design, assembled.

Brand shoes, leather goods, men's and women's clothing, accessories, perfume and so on constitute the concept of "integration" of the luxury goods business mode. One-stop shopping mode and the quality service of the shop guide members have created a precedent for the same industry in China, giving consumers the feeling of being placed in luxury stores, and the price of their people makes the Red Dragonfly a "affordable fashion" for consumers.

This stems from the mode of European luxury brands, and also makes the Red Dragonfly's single store performance improve rapidly, and its profit is more than 20% higher than that of ordinary stores. At present, the Red Dragonfly integrated store has been opened to more than 300 in the whole country, and Qian Jin Bo said that the Red Dragonfly will expand in the integration store in the future.

"Red dragonfly has undergone structural reform," Qian Jinbo told reporters.

Initially, it was the 5 shareholder, and now it has developed to 14, many of which are outstanding agents from all over the country.

Sales reached 2 billion 500 million yuan, and the profit margin reached 10%. "Qian Jinbo said that red dragonfly is accelerating the process of listing A shares. It is currently in the guidance period of listing, and the first IPO underwriter is CITIC Securities (20.90, -0.86, -3.95%, bar), which is expected to issue 100 million shares and raise funds 500 million to 1 billion yuan.

This is in Zhejiang.

Li is also the first one.

"Listing is just a way. The ultimate goal of red dragonfly is to become an international luxury brand in China." Qian Jinbo said, "I am still very young. Many luxury brands are built by a hundred years of business.

This new goal, I want to fight for it again.

"