German Outdoor Products Market Competition Will Gradually Increase

On November 22, the outdoor industry expanded in every corner, but now the market is saturated. Tense competition has begun, and only the smartest enterprises can survive.

The unique round building near the A8 highway in the north of Augsburg is still under construction, Germany Bernd Kullmann, president of backpack manufacturer Deuter, said he hoped to move into it by the end of this year. Subsequently, the new headquarters with logistics center of this leading backpack manufacturer in Germany will be officially put into operation.

At present, the demand of construction workers for outdoor products is everywhere. Recently, Mammut, a Swiss outdoor products company, has also established a European warehouse in Algol. At the same time, Mammoth also moved its German headquarters to a building directly near A7 highway. Mammoth spent more than 20 million euros, equivalent to about 15% of the turnover of the previous year.

Bavarian Hiking Traveling shoes Meindl, the manufacturer, will promote the largest single investment in its 329 year history early next year. The company's aging logistics center will be replaced.

Salewa Outdoor Products Co., Ltd. has set up a headquarters with warehouses directly next to Brenner Highway in Borzano area last year, with an investment of 40 million euros.

These enterprises have many good reasons for investment. Rolf Schmid, president of Mammoth Company, said, "Our new fully automated European warehouse will drive our growth." Many brands of Mammoth Company have grown strongly in the past few years, so that the company's old buildings can not be stored. Since 2006, the sales volume and the number of employees of Dot have doubled.

But these growth conditions are not the whole situation of outdoor products industry. Now the competition pressure of outdoor products is increasing. Klaus Jost, chairman of Intersport Association of Sporting Goods Traders, said that outdoor products have grown at a high level. For some stores, outdoor products have even become the most important pillar of turnover. However, many customers have already been equipped with waterproof jackets, pants and hiking shoes.

The competitive pressure is thus launched. In order to remain competitive, outdoor products companies must improve their internal processes. The president of Mammoth said that building a new warehouse was a basic step. He said: "In this way, our efficiency will be improved and logistics costs will be reduced."

Who can trade faster and more reliably than competitors will have the best opportunity to put goods on the shelves. Many brands guarantee that they can get goods within 24 hours.

Sch?, a Schwab outdoor products company with a history of more than 200 years? Ffel has made television advertisements for the first time since summer, and will increase the marketing budget by 5 million euros. Recently, the company recorded a turnover of 93.5 million euros.

Mammoth, on its 150th birthday this year, led its customers, employees and partners to climb 150 mountains in the world. Although this event requires huge financial support, Mammoth President Schmid still said it was worth it. This activity has attracted global attention to Mammoth, and has also had a good impact on the company's performance. Schmid predicted that the company's turnover would record double-digit growth this year.

In Germany, outdoor products market The development situation is very good. Outdoor suppliers have opened more and more franchised stores. Sch? With its partner Lowa, ffel has opened 5 new stores in the past two months alone, and now the company has 17 stores. In addition, Mammoth opened its 16th franchise store.